Online Shopping Habits

Online shopping is the process where customers buy goods or services from a seller in real-time, without an intermediary service, over the Internet. An online shop, e-shopping, internet shopping, online store, or virtual store evokes the physical analogy of buying products or services in a shopping mall. The process is called Business-to-Consumer online shopping. When a business buys from another business it is called Business-to-Business online shopping. These Both Business-to-Consumer and Business-to-Business online shopping are forms of E-commerce. In recent years, online shopping has become very popular. In order to shop online, one must be able to have access to a computer, a bank account and a debit card. Online shoppers commonly use credit card to make payments, however some systems enable users to create accounts and pay by alternative means, such as: Debit card, Various types of electronic money, Postal money order, Wire transfer/delivery on payment. According to research found in the Journal of Electronic Commerce, if we focus on the demographic characteristics of the in-home shopper, in general, the higher the level of education, income, and occupation of the head of the household, the more favourable the perception of non-store shopping. An influential factor in consumer attitude towards non-store shopping is exposure to technology, since it has been demonstrated that increased exposure to technology increases the probability of developing favourable attitudes towards new shopping channels. Online shopping increase the target audience to men and women of the middle class. At first, the main users of online shopping were young men with a high level of income. This profile is changing. For example, in USA in the early years of Internet there were very few women users, but by 2001 women were 52.8% of the online population.
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